What every Recruitment Agency website must have

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In today’s tough economic climate is your business prepared for opportunity when it knocks on your digital door? Will it stay or will it run away? The recruitment industry is…

Whats the fuss with Souncloud

What’s the fuss with Soundcloud?

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If you’ve wondered about what SoundCloud is and whether or not you should be using it to effectively market your audio, I am hoping to bring some clarity to you in…

Is social media content being cheapened

Is social media content being cheapened?

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The constant strive to create and deliver quality content is a goal for any brand and moreover to get their communities engaged. It generally is a paramount goal, a dream…

Olympic athletes banned from using social media for promotion

Olympic athletes banned from using social media for promotion

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The International Olympics Committee have warned athletes to not use social media to promote their sponsors. Olympians from around the world were outraged and launched a social media campaign on…

Buying Facebook fans is a waste of money

Buying Facebook fans is a waste of money

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If the idea of spending less money by buying Facebook fans as opposed to spending larger amounts on proper advertising sounds like a good idea stop to think about a couple…

Twitter and the powerful hashtag

Twitter and the powerful hashtag

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If you are a newbie to Twitter and find the use of hashtags in front of specific words a nightmare just learn how to do it and you will be…

Facebook Do Not’s on brand pages, mistakes can cost you severely

Facebook Do Not’s on brand pages, mistakes can cost you severely.

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Facebook has very strict terms of service (TOS) and sadly they are not always taken seriously enough especially for commercial use. A lot of brands are still violating the TOS and if…

The social media mix and your budget spend

The social media mix and your budget spend

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So now you are on social media, perhaps you have a social media strategist employed at your organisation or you are outsourcing this function. Or perhaps you are eager to…

5 Tips to Turn Employees into Brand Ambassadors

5 Tips to Turn Employees into Brand Ambassadors

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Every company should strive for employees to fit into their corporate culture as their real voices and to live it with passion. Easier said than done – turning employees into…

South African Brand Pages embracing Facebook Timeline

South African Brand Pages embracing Facebook Timeline

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With Facebook Timeline recently becoming available to brand pages, take a look at the local marketing creativity being used on main cover images and some of the other features. Well done South Africa!