Be Creative and Innovative
Mostly, it is the creative and innovative content that gets noticed online and gets people talking.
Corporate brands need to do much more than just pay for sponsored posts, tweets and social media tribes. They need to be extraordinary to notice extraordinary results! Competition is stiff and ways and means to create attention has become more and more challenging. Content needs to be magnetic to attract engagement.
Brands as a whole need to understand the essence of visually compelling images and for the smaller business models, if the thought of hiring a graphic designer for your social media seems way out of your budget then perhaps it’s time for you to look at simpler alternatives.
This means you need a collection of high resolution quality images (that communicate your messages) and that (communicate with your audience) that can be accessed at anytime to be used as key content pieces.
Where should you begin?
Browse various stock photo websites, look at the quality and type of images they offer, their purchase process and cost, and most important what works with your personal requirements. Familiarize yourself with the websites license terms so you understand how to use their images, legally.
Lastly, REMEMBER: for downloading you need someone to take the time to collect the images. Ensure you understand the download requirements of what you pay for and work it into your daily work schedule so that you never forfeit images that have mistakenly not been downloaded.
List of Stock Photo Websites
With a wide variety of stock photos to choose from on the web it’s sometimes difficult to judge what will be correctly exchanged and within your professional expectations. The list provided serves merely as a guide of websites that are commonly used.
Would love to know — What stock photo libraries have you successfully purchased from and did you find good value in the quality of the images supplied?
Blog by Daniela Bascelli
Daniela Bascelli (Social Media and Digital Marketing Strategist | Trainer at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.
About Onyx Digital Team
The Onyx Digital Team is a group of social media and digital experts based in South Africa, dealing with local and international companies. We are available for global strategy consulting and training to assist clients in creating meaningful and interactive online relationships, adding value to their customers. With vast digital and social recruitment experience we have also become the “go to marketing strategists” in creating compelling online campaigns for launches and advertising. We also arrange social media teams at events to create content for social networks for added publicity and exposure.