What is Inbound Marketing?
This relatively new term gaining traction refers to the actions of bringing warm and pre-qualified leads into your business sales funnel rather than targeting cold and unqualified public.
How does this work?
This is marketing strategy mainly involving self-permission based activities by online users. Popular examples are social media, blogs, webinars, e-books, newsletters etc.
How do you earn your way in?
By giving people free information and relevant content they value, you gradually influence them. This creates a relationship of confidence, loyalty and trust.
Consumer buy-in has changed considerably. Today, consumers want to know what’s in it for them besides buying your great products or utilizing your stellar services? You have to build a virtual relationship with them and connect on a completely different level vs. traditional marketing methods referred to as Outbound Marketing.
BRAND INFLUENCE is what makes the online user take a step further and convert into a customer if you make it worth their while.
How do you get found?
Fresh and good content will get you everywhere causing a significant rise of your website in search engine rankings and will cause other websites linking to yours. This makes it easier for online users to find you when searching for keywords used in your content.
We assist you by formulating and implementing an inbound marketing strategy for your business.