With technological changes fast on the rise, todays recruiting methods are changing to adapt to useful web-based tools that are readily available and increasingly affordable. Social media networks and popular websites of interest have seen a rapid increase of smartphone users, both local and abroad, browsing the web with their mobile devices.
The question is, can your business be seen from a mobile device? Can candidates find the positions you are advertising? Do you have a mobile recruitment strategy? Apart from South Africa, are their other countries you are targeting?
The Mobile Landscape
A recent mobile report issued by Native in March 2013 clearly defined mobile user behaviour and key areas in this space as gaining momentum.
Here are some interesting points to consider when evaluating the benefits:
- Consumers carry mobile devices for up to 16 hours a day. For this reason, mobile search is a huge driver of conversions. A recent study by Google and Nielsen has proven that because of convenience and immediacy, mobile search can trigger, on average, at least two follow-up actions. That is powerful stuff!
- Mobile lifestyles affect the way people live and conduct business. Having a smartphone and using it has become an ordinary part of life.
- One of the government projects which Cisco is particularly keen to boost in South Africa is the plan to provide all South Africans with broadband access by 2020.
- Smartphones are expected to outsell feature phones for the first time in 2013, while tablets are set to explode in emerging markets as the hunger for smart connected devices continues to grow and the increasing availability of affordable devices makes them more accessible.
- Mobile search is always on, happening on the go (17%) at home and at work (77%). That is a staggering stat and one which can be improvised on.
Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support “changing mobile lifestyles”.
How do South Africans spend their time online?
Can you believe South Africans spend more time on their mobiles than they do watching TV, listening to radio, or reading newspapers and magazines?
A new report examining the habits of South Africa’s Internet users shows that non-digital media are losing ground to online channels; this is according to a report commissioned by the Digital Media and Marketing Association (DMMA). The survey was conducted among 2,263 South African Internet users between 21 September and 5 October 2012.
The report is meant to assist advertisers in understanding South African online consumers better. A full 95% of respondents said they used the Internet mainly for e-mail, whilst comparative assessments show that 84% used it for web browsing, and a whopping 78% made use of social networks, respectively. These figures combined with the significance of people utilising more and more mobile web resources, point the way to where businesses should be focussing their efforts now.
See the way the world is going in the “internet of things” and always think, is your brands’ online presence the right kind of presence to influence decision makers and potential candidates? Are you keeping past and potential candidates engaged and interested on the web for them to remain loyal to your brand? Are you adding value in this highly competitive space? How is the online experience your business provides affecting people’s lives? And now let the drums roll please, how is it making you stand out from the crowd?
What is the “the internet of things”?
A good description by SAP in a recent PC Magazine article is; “The Internet of Things” includes everything from smartphone apps that control your home’s lights and temperature from afar to real-time analytics that help ease traffic congestion and city parking woes.
The use of machine-to-machine (M2M) technology is bringing “The Internet of Things” alive, SAP said. But while M2M may only conjure up thoughts of buzzing servers in a cavernous room, it has many real-world applications that affect your everyday life, from the connected home to the connected city.
By year’s end, SAP said, mobile devices will outnumber the human population, data volume will reach 4 billion terabytes, and 90 percent of consumer-connected devices will have access to some personal cloud.
So, without a doubt, vertical is the new horizontal – just take a look at your mobile device!
Where can I learn to do Mobile Recruitment?
Join me at APSO Head Office in Johannesburg on the 12th of June 2013 from 09:00 -12:00 for a workshop intensive on Mobile Recruitment. Register for the training here.
You CAN reach as far as you want to jump! Take that leap and get mobi-ready.
Blog by Daniela Bascelli
Daniela Bascelli (Social Media and Digital Marketing Strategist | Trainer at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.
About Onyx Digital Team
The Onyx Digital Team is a group of social media and digital experts based in South Africa, dealing with local and international companies. We are available for global strategy consulting and training to assist clients in creating meaningful and interactive online relationships, adding value to their customers. With vast digital and social recruitment experience we have also become the “go to marketing strategists” in creating compelling online campaigns for launches and advertising. We also arrange social media teams at events to create content for social networks for added publicity and exposure.