So, what makes the online world so impressive?
2 Billion People are online.
85% customers expect businesses to be active in social media.
Word of mouse = word of mouth.
Online culture is THE CULTURE.
You can hate social media BUT you can’t ignore it.
Have you embraced social media?
80% businesses are NOT passionate. Show you’re human.
Business is built on relationships. The more people feel they know & like you, the more you will succeed. Your web presence must show you are passionate. It’s the brands that are the most
HUMAN, add VALUE and CARE about their customers that succeed.
Does your online activity show how much you love your business, industry & customers.
55% More web visitors & 67% more leads for businesses that blog. Are you blogging?
Whats the ROI of social media?
What the ROI is of meetings, chatting with customers in store & answering the phone. Social media is just another way to communicate.
Can you afford not to communicate with your customers?
68% Email subscribers & Twitter followers are likely to buy. Are you using social media to encourage purchase?
20 – 30 % Emarketing response rate compared to an average direct mail (post) campaign 1-2% response rate. Email marketing can also be easily tracked for ROI.
Are you using email marketing effectively?
30% customer questions & compliment get no reply. Behind every comment is a real person. Would you NOT answer the phone 30% of the time?
77% customers read brand posts but don’t comment. 17% comment & share experiences. 13% post about your brand.
Do you inspire interaction or just push sales?
71% Complaints on Twitter are NOT responded to. Negative reviews don’t kill brands. Not replying or inappropriate responses can. You can kill negative comments with kindness.
Do you use social media to convert angry complaints into happy customers?
Of the 29% that were contacted, 83% liked that they got a response and were satisfied with it.
Don’t count likes & followers. The only number you should count in social media is the number of interactions you have with customers. How often do you interact online?
You need a plan. Don’t tweet & post just because everyone else is. You need to invest in social media in a sustainable way.
What is your action plan?
What is your impression of online culture and has your business cultivated the benefits of it?
Blog by Daniela Bascelli
Daniela Bascelli (Social Media and Digital Marketing Specialist | Founder at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.
About Onyx Digital Team
The Onyx Digital Team is a group of social media and digital experts based in South Africa, dealing with local and international companies. We are available for global strategy consulting and training to assist clients in creating meaningful and interactive online relationships, adding value to their customers. With vast digital and social recruitment experience we have also become the “go to marketing strategists” in creating compelling online campaigns for launches and advertising. We also arrange social media teams at events to create content for social networks for added publicity and exposure.