Social Media Trends for 2014 – Second Quarter

Social Media Trends for 2014 – Second Quarter

Social Media is Powerful

Being at the top of your social media game means that you should constantly understand current trends in the social marketing space. It is evident that we are becoming more advanced in social media for business and that the general standards of a social business are quite high. Companies are now better aligning and expanding their budgets to accommodate these tactics that can assist them in the broader picture of things. Lets take a look at some of them.

TAKEAWAYS

1. SOCIAL LISTENING

22% of Marketers were using social strategies in 2013 and 24% plan to do so in 2014. Only 31% of Marketers think their social listening is fully effective.

Effect on Marketers – Brands will be able to interact directly with customers.

Effect on Users – Brands will now listen, understand and respond quickly and strategically to consumer queries and thoughts.

2. SOCIAL ADVERTISING

57% of Marketers used social ads in 2013 and another 23% are expected to start using ads in 2014.

Effect on Marketers – Brands will get a cost effective and clutter free way of engaging customers.

Effect on Users – Users will now be able to see not just posts but Facebook sponsored stories.

3. DATA-BASED MARKETING

Brands are gathering lots and lots of data from different places and trying to use it to market in a smarter way.

Effect on Marketers – Brands will be able to take advantages of opportunities spontaneously.

Effect on Users – Users get to have more access to unique content and not just commercial messages.

4. PICTURES WILL BE A BETTER MARKETING TOOL

People hardly have extra time to spare. Hence, they are being attracted more towards content that they can comprehend within a short time.

Effect on Marketers – Marketers will have to find newer ways to catch attention like graphic advertisements, catchy banners, images and infographics.

Effect on Users – More information in shortest possible time.

5. SOCIAL MEDIA INTEGRATION WITH BUSINESS

2014 will see the integration of social media with the rest of the business.

78% of companies have a dedicated social media team, yet just 26% of companies currently approach social media holistically.

Effect on Marketers – Marketers must connect social data to other enterprise data sources to deliver actionable insights.

Effect on Users – Social platforms will become more rewarding in terms of social engagement.

6. SOCIAL DATA WILL GUIDE THE FUTURE OF RELATIONSHIP INTELLIGENCE

Information from social sites, campaigns, or other customer interactions will be used to effectively monitor and engage audiences.

Effect on Marketers – Brands will focus on unique campaigns that focus on bringing online content to the real world.

Effect on Users – Brands will need to listen what the community cares about.

7. ONLINE MEETS OFFLINE FOR CUSTOMER ENGAGEMENT

Brands will take advantage of both online and offline means to reach out to the audience.

Effect on Marketers – Brands will focus on unique campaigns that focus on bringing online content to the real world.

Effect on Users – Brands will need to listen what the community cares about.


Blog by Daniela Bascelli

Daniela Bascelli (Social Media and Digital Marketing Specialist | Founder at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.

About Onyx Digital Team

The Onyx Digital Team is a group of social media and digital experts based in South Africa, dealing with local and international companies. We are available for global strategy consulting and training to assist clients in creating meaningful and interactive online relationships, adding value to their customers. With vast digital and social recruitment experience we have also become the “go to marketing strategists” in creating compelling online campaigns for launches and advertising. We also arrange social media teams at events to create content for social networks for added publicity and exposure.

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Daniela Bascelli

Digital Marketing Specialist/CEO at Onyx Digital
My passion and dedication to the industry has inspired wide transformation where companies have adopted the “social business” mind-set and key online-strategies being incorporated as a tool to offer more value to their target-audiences whilst creating high visibility for themselves.
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