Stop Social Media Fatigue

Stop Social Media Fatigue

Social media has fast become a lifestyle and digital presence has become an expected necessity.

We live in a very connected world, one of high Internet activity. There is information everywhere; there are apps, websites, emails and many social networks that can have you glued to them for hours.

Regardless, we need to set rules for ourselves to avoid social media fatigue. Yes, social media burn-out is very real especially for professionals who fast become “Internet Junkies” because they are always online.

Where does this begin?

It all starts with your intentions, why you want to visit a specific social network and be present. Perhaps you got a Facebook or Twitter notification? Perhaps you just want to quickly check something out? Perhaps you decided to contact a connection on Linkedin? Maybe you just wanted to scroll down your Facebook newsfeed to kill some time or even just wanted to add a photo to Instagram?

Most times your Internet activity never stops after completion of your primary intention. That primary becomes a secondary intention, a third and so the “intention cycle” can quickly spiral out of control. Social media is stimulating and can cause major distractions to your life. It’s no wonder that you become very tired over time – it really is a ripple effect. So how do you keep control? You have to set rules for yourself (you are human after all) to help manage your time more effectively.

Like everything in life, all good things need to come to an end. Don’t obsess with it; don’t allow it to become a compulsion. It’s there to be used as a connecting tool not a preview of life’s upcoming attractions. You don’t always have to be online. You can always be connected but you choose whether or not to respond to these immediate communication channels.

Constantly stretching your mind eventually causes mental fatigue. Using the example of social media; our eyes see the content, then our minds and emotions consume it, which at the time may seem entertaining, funny, interesting and perhaps even relaxing. So you think!  Your mind is working over-time, give it a break! You need to defragment and unwind from everything at some stage – divorce yourself from all things digital.

Are you on Social Media purely for Business?

Ok, let’s assume you ONLY use social media for business. It would then be necessary to use social media on a daily basis. How are you really managing your time on it? Have you quantified it and what does your personal social media schedule look like?

Add up all those moments and you will quickly see that it’s easy to spend too much time online without a proper plan of action. We don’t realise it because we are being entertained by things that are appealing to us throughout the broad social network experience.


Let’s talk about Professional Networking

You are a Linkedin and Twitter Diva! Great, that’s fantastic – but do you have a networking time-schedule, a strategy that can guide you to target your primary intentions more specifically as opposed to figuring them out, as you work your way around secondary and third intentions that have crept in.

Wasting a lot of your very precious time at the end of the day is not an option if you are a high-performing professional who works to targets and strives for exceptional results. You need to focus your energies strategically – and sometimes selfishly – if you are to succeed, because work can be tough and it’s natural to become exhausted.

You need to look at the time you spend online and realise if this is necessary? Once you discover your “online needs and wants” and can identify fully with them, then only can you concentrate on a plan of action.


Here are 5 Tips to help you make the most of your “Social Media Action Plan”

[list_item number=”1″]Do a “Social Media Spring-Clean”. Declutter your profiles where necessary. Use your discretion to unlike or unfollow other people if there is no longer a mutual interest and value. Give your mind space to be occupied by what you really need and want.[/list_item]
[list_item number=”2″]Ensure your “Social Media Profiles” project what you want to attract. Don’t waste time. A potential decision-maker doesn’t want to toss a coin, they want to be certain.[/list_item]
[list_item number=”3″]Create a “Social Media Time-Schedule” . Have approximate scheduled-times during the day to use social media. Remember, you cannot respond to everything, all the time, everywhere. You are expected to be impactful in your sphere of work and to give other key deliverables the attention and focus required. You will not be able to achieve all your KPA’s if you are continuously logging in and out of social networks in an uncontrolled manner.[/list_item]
[list_item number=”4″]Know your end goals and the strategic tactics you will use to reach them. Realise the power of your community networks, utilise them and reach out to your connections. Add value.[/list_item]
[list_item number=”5″]Optimise your time online. First work then play… don’t deviate. Set yourself a time-limit and stick to it.[/list_item]


Eventual burn-out will result in being too fatigued to see your social media plan through. It’s not worth it. Have a plan. Trust yourself and have fun once you have implemented the disciplines necessary.

Tell us, how do you manage your social media life?

Blog by Daniela Bascelli

Daniela Bascelli (Social Media and Digital Marketing Specialist | Founder at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.

About Onyx Digital Team

The Onyx Digital Team is a group of social media and digital experts based in South Africa, dealing with local and international companies. We are available for global strategy consulting and training to assist clients in creating meaningful and interactive online relationships, adding value to their customers. With vast digital and social recruitment experience we have also become the “go to marketing strategists” in creating compelling online campaigns for launches and advertising. We also arrange social media teams at events to create content for social networks for added publicity and exposure.

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Daniela Bascelli

Digital Marketing Specialist/CEO at Onyx Digital
My passion and dedication to the industry has inspired wide transformation where companies have adopted the “social business” mind-set and key online-strategies being incorporated as a tool to offer more value to their target-audiences whilst creating high visibility for themselves.
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