What’s behind Linkedin and its new look

What’s behind Linkedin and its new look?

Like all major social media platforms big changes are inevitable and always done to improve and enhance user experience and ….. to stay ahead of the pack. Linkedin has given their look an overhaul which is still in testing phase. This explains why some profiles have the ability to see the changes and some not.

Below is a bite sized example of the sites new look and feel all done in the name of enhancing the user experience and keeping things simplified.

What changes will we see with the new Linkedin homepage?

–          New look and feel making it easier to scan through and find info that is important to you.

–          Most important and relevant updates will be viewed at the top of your news feed.

–          A modern and visually rich news stream.

At first I wasn’t so sure that I liked the new change until I started working it. The experience of Linkedin for me personally is that of a much more open field where it is easier to join in relevant conversations and with the absolute plus of Tweets not appearing on the home page anymore. I feel the pristine quality of Linkedin is better than ever before.

This change is just the beginning of many more exciting features coming up during the remainder of the year to better the way things are currently done on Linkedin and for you to have even more power within the hottest professional network. An eventful year indeed for Linkedin.

The new design will be rolled out in entirety to all members over the next coming weeks.

Have you got the new look and feel yet AND what do you think?

Blog by Daniela Bascelli (Social Media and Digital Marketing Strategist | Trainer at Onyx Digital Team). Follow Daniela on Twitter: @danielabascelli and follow the team @onyxdigitalteam. For more information on our upcoming social media training and service offerings, please contact us.


  • Bruce Mubayiwa

    Thanks for the update Daniela. I must say the dark colours in the header came as quite a surprise to me. Quite a bold move on LinkedIn’s part in the redesign. I haven’t got the new design in my account yet and I simply cannot wait to have it.

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